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Posts Tagged ‘Comscore’

Online BBC viewing: it’s less than you think

The latest newsletter from entertainment advisors Attentional – who are respected experts in the field of TV audience rating analysis – supplies some surprising data about what they believe to be the true levels of online viewing in the UK. In particular, Attentional reckons that the average viewer spends only three minutes and twenty seconds […]

Online video viewing: what happens when hybrid TV takes off?

The BBC iPlayer seems to go from strength to strength. The latest figures show that it received 117m requests for programmes across all platforms in June 2010, including Virgin cable’s VOD service – slightly down on the previous month, but still considerably higher than a year ago. What’s been intriguing about these figures for some […]

Hulu – comparing apples and oranges

According to the latest Comscore figures, the number of monthly Hulu viewers grew to over 43.5m in May 2010. Monthly streams grew to 1.2bn. That last figure puts the US video online site second only to Google (i.e. YouTube) – so it’s not surprising that there’s so much press speculation about when, or if, Hulu will […]